Automotive News: Fewer Customers May Mean More Time to Sell
June 13, 2016 - The key to driving growth is product development -- what's sold and how, said Larry Pomarico, senior vice president of sales for SouthWest Dealer Services. The digital menu presentation is becoming more sophisticated and customizable, he said. And with loan terms stretching as far as 84 months, customers are recognizing the value of F&I products that protect the vehicle. "The days of the backyard mechanic are behind us," Pomarico said.